Mass Email Service

The BACB will be closed on November 24 and 25. Mass Email Applications submitted during this time will be reviewed beginning on November 28. The nearest delivery date available will be December 12 to allow adequate processing time.

The BACB mass email service allows organizations associated with the behavior analysis community to communicate with BACB certificants for commercial purposes, such as advertising products, educational/professional programs, or employment opportunities related to behavior analysis. Before applying to use this service, please review the following requirements and considerations.

You may not use this service for any other purpose, including, but not limited to, seeking behavior-analytic services or requesting access to BACB certificants’ personal contact information. This service is not associated with the BACB Certificant Registry, which may not be used commercially.


To be considered for this service, please ensure that your BACB Mass Email Application meets the following requirements:

  • The application must be complete and accurate.
  • The Applicant must be an organization within the behavior analysis community or relevant to it.
    • Individual persons do not qualify as an Applicant, and submissions by individuals will be denied.
    • If an individual is a business entities (i.e., DBA, sole-proprietor), the application must be submitted under the business name, otherwise the application will be denied.
  • The content of the mass email must be related to behavior analysis; in alignment with the selected content type and audience; readable (i.e., grammatically correct, easy to understand); and free of derogatory, inflammatory, or unethical content as determined by the BACB.
  • The content of the mass email may not solicit surveys of any kind (e.g. academic research surveys, marketing studies, data collection projects).
  • Any use of BACB trademarks in the content of the mass email must be properly marked (e.g., BCBA®).
  • Any mention of BACB documents or media must be properly titled and referenced.
  • The mass email mock-up must meet the following requirements:
    • The mock-up must be exactly as you want it to appear when sent (i.e., bold, italics, text alignment, bullets, colors, tables) and in a format where each element can be accessed and placed into a template individually.
    • Text must be in at least 8-point font.
    • Hyperlinks must work and be clickable (i.e., not in an image format).
    • The Applicant must have all copyright permissions for embedded images, which must be .png, .jpg, .jpeg, and/or .gif. Attachments and embedded videos are not permitted.
    • Embedded images may not include interactive elements or screenshots of interactive elements, such as buttons, email addresses, or links. This includes Canva exports. Requests for the BACB to recreate interactive content provided via image format will result in a denial.
    • The email address of the organization responsible for the mass email must be included (i.e. the email address of the Applicant or of the party that hired the Applicant, in the case of a third-party firm).
    • The following mandatory disclaimer must be included in the footer of the content:
      The BACB’s distribution of this email campaign does not constitute sponsorship, approval, or endorsement of the content provided or the party responsible for it.
      This campaign was distributed as part of the BACB’s paid mass email system, and unsubscribing will prevent receipt of all future BACB mass email campaigns, regardless of your BACB account settings. Should you unsubscribe, you can resubscribe at https://www.bacb.com/mass-email-inforation/resubscribe/.
  • The Applicant must respond to communications from the BACB within the specified time frame and/or in a timely manner.
  • The Applicant may only have one open application at a time.
    • An application is considered open until it has received final approval from the Applicant and is scheduled for delivery.
    • Because Applicants may only have 1 open application at a time, all additional submissions will be denied until the open application is complete. Refunds are considered on a case-by-case basis and are not guaranteed.
  • The Applicant may not have 2 campaigns deliver within 7 days of each other. This includes follow-up campaigns from separate applications.
  • The BACB cannot perform actions outside of its Mass Email Application requirements and processes upon Applicant request. For example, requests for the BACB to sign agreements or contracts, complete documentation, provide internal information, or enroll in specific software or programs, among others, will be denied.


  1. Prepare for submission. To help avoid delays or a denial, please ensure that your application is complete and meets all requirements (see the Application Requirements dropdown for details).
  2. Submit your application and pay the fee. If possible, submit your application at least 10 business days before the requested send date. The BACB will not review your application until the fee is paid. If at any point while completing your application you are not ready to continue or pay the fee, use the SAVE AND CONTINUE LATER option to save your progress. If you need support, please reach out through the Mass Email Support Form.
  3. The BACB reviews your application. Within 3 business days of submission, the BACB will inform you of your application’s approval or denial and next steps:
    Approved Denied
    If your application has been approved, the BACB will send you a notice of approval and a test email to review. Proceed to the next step. If your application has been denied, the BACB will send you a notice of denial and explain why. To proceed, you must reapply. See the following FAQs for details.

    If you do not receive a notice of approval or denial within 3 business days, please check your junk mail, spam, and trash inboxes. If you still cannot find it, please reach out to the BACB.

    Note: Applications are reviewed in the order they are received. The BACB may reach out with questions at any point in the review process, so please keep a close eye on your email and respond in a timely fashion.

  4. The BACB builds your email and sends a test for review. Within 4 business days of approval, the BACB will build a draft email matching the mock-up or HTML you provided in the application. You will then be provided a test email for review.
  5. Review the test email and provide feedback if necessary. Please thoroughly review the test email, including, but not limited to, the subject line, body text, hyperlinks, images, and “reply to” email address. You must respond within 10 business days; otherwise, your application will be closed with no refund.
  6. Provide final approval. When the test email is exactly as you wish, please inform the BACB so that they can prepare for delivery. The organization sending the mass email, through you or another authorized representative, must provide final approval. Before approving, remember that this version is final and cannot be altered once sent.
  7. The BACB delivers your mass email. The BACB will attempt to deliver your mass email on the requested send date or within 1 business day; however, there is no guarantee. If a new date must be set, the BACB will reach out with details.
  8. The BACB delivers your follow-up mass email(s) if requested in your application.


Please note that the fee structure is specific to your mass email’s target audience. Use the following tabs to select your target audience and learn more.

Location Type Employment Opportunity* Professional and Regulatory Communication All Other Content Types
Tier 1a: Choose 1 State/Province/Territory (US, CAN, AUS) N/A $0.00 $25.00
Tier 1b: Choose 2-5 States/Provinces/Territories (US, CAN, AUS) N/A $0.00 $75.00
Tier 2: All US N/A $0.00 $200.00
Tier 3: All CAN N/A $0.00 $25.00
Tier 4: Choose 1 Country (not US or CAN) N/A $0.00 $10.00
Tier 5: All Other Countries (not US or CAN) N/A $0.00 $25.00
Tier 6: All Locations N/A $0.00 $250.00
Add Follow-Up Campaign N/A $0.00 +50% to fee
*Applications with a Content Type of Employment Opportunity cannot be sent to RBTs or include RBT-related employment content.
Location Type Employment Opportunity* Professional and Regulatory Communication All Other Content Types
Tier 1a: Choose 1 State/Province/Territory (US, CAN, AUS) $25.00 $0.00 $25.00
Tier 1b: Choose 2-5 States/Provinces/Territories (US, CAN, AUS) $75.00 $0.00 $75.00
Tier 2: All US $200.00 $0.00 $200.00
Tier 3: All CAN $25.00 $0.00 $25.00
Tier 4: Choose 1 Country (not US or CAN) $10.00 $0.00 $10.00
Tier 5: All Other Countries (not US or CAN) $25.00 $0.00 $25.00
Tier 6: All Locations $250.00 $0.00 $250.00
Add Follow-Up Campaign +50% to fee $0.00 +50% to fee
*Applications with a Content Type of Employment Opportunity cannot be sent to RBTs or include RBT-related employment content.
Location Type Employment Opportunity* Professional and Regulatory Communication All Other Content Types
Tier 1a: Choose 1 State/Province/Territory (US, CAN, AUS) N/A $0.00 $50.00
Tier 1b: Choose 2-5 States/Provinces/Territories (US, CAN, AUS) N/A $0.00 $150.00
Tier 2: All US N/A $0.00 $400.00
Tier 3: All CAN N/A $0.00 $50.00
Tier 4: Choose 1 Country (not US or CAN) N/A $0.00 $25.00
Tier 5: All Other Countries (not US or CAN) N/A $0.00 $50.00
Tier 6: All Locations N/A $0.00 $500.00
Add Follow-Up Campaign N/A $0.00 +50% to fee
*Applications with a Content Type of Employment Opportunity cannot be sent to RBTs or include RBT-related employment content.

Current Other Content Type List: New University Programs, Resource Announcement, Continuing Ed. Events, Invitation to Join a Provider Networ​k


Q: Why should I use the BACB mass email service?

A: Use this service to communicate with BACB certificants for commercial purposes, such as advertising products, educational/professional programs, or employment opportunities related to behavior analysis. Restrictions apply. Review the Application Requirements dropdown for details.


Q: Am I eligible to use the BACB mass email service?

A: It depends. Only organizations within the behavior analysis community or relevant are eligible to use the BACB mass email service are; these are called Applicants (i.e., the parties responsible for the submission of an application). The BACB reviews every Applicant to determine whether they meet the requirements to use the service.

If you are an individual not affiliated with an organization, or you apply as an individual, you would not meet the requirements of an Applicant and be ineligible to use the service. However, if you are also a business entity (i.e., DBA, sole-proprietor), you would need to submit your application under your business name and meet the same requirements as any other organization, so the BACB could review your business in the same way it would any other Applicant.


Q: Can I submit multiple applications at one time for delivery throughout the year?

A: Unfortunately, no. As stated in the Application Requirements dropdown, Applicants may only have 1 open application at a time.


Q: My application was denied. What should I do now?

A: Denied applications are closed and cannot be reopened or altered, but you may submit another application. Before applying, please revisit the Application Requirements dropdown to help avoid another denial.


Q: Why was my application denied?

A: Your application could have been denied for many reasons, including, but not limited to, the following:

  • failure to meet one or more requirements (see the Application Requirements dropdown)
  • failure to reply within the specified time frame
  • requesting the delivery of an academic survey

The BACB reserves the right to deny an application for any reason, but we will always provide a notice explaining why.


Q: Can I get a refund for my denied application?

A: It depends. For example, if your application was denied for failure to meet a requirement, we would not provide a refund. However, if you requested a reasonable change to your application that altered the fee, we would provide a refund and ask you to resubmit. Either way, we’ll inform you in a notice of denial.


Q: I need to make changes to my application, but I already submitted it. What should I do?

A: You can request changes to your application within 2 business days of submission through the Mass Email Support Form. However, please note that this may result in longer-than-average review times or a denial. Requests made more than 2 business days after submission will result in a denial without refund.


Q: I noticed a mistake after my mass email was delivered. Can you fix it?

A: Unfortunately, we cannot make alterations or corrections after a mass email has been sent. That’s why it’s vital that the mock-up you provide is exactly how you want it to appear when sent, including all formatting elements, and that your final review is thorough. As we state in the Mass Email Service Terms and Conditions, the Applicant is solely responsible for the design, content, and quality of the mass email.


Q: I submitted my mass email in HTML and was informed that it had errors. What happens now?

A: Because the BACB does not provide HTML or CSS support, you must provide your updates to the code within the specified time frame. Please note that we will scrub other languages, like JavaScript, from the code for security reasons.