The Behavior Analyst Certification Board (BACB) offers a mass email service for entities to communicate educational and informational materials to BACB certificants. Email messages are distributed by the BACB on behalf of the requesting entity. The BACB does not distribute certificant email addresses under any circumstances. This service is available solely at the discretion of the BACB.
Email requests may be sent based upon the following certificant characteristics:
Type of Certificant
Primary Area of Practice
Primary Client Population
One duplicate email (i.e., the same content to the same audience) may be requested at the time of application and will be sent no sooner than one week following the initial email date.
The following types of communications are permitted through this service:
Academic Research Invitations or Surveys* - Considerations include the scholarship and professionalism evident in the survey, prior research-committee approval (e.g., IRB), the current frequency of survey requests, the existence of similar or identical survey research, the advice of legal counsel, and the interest of the BACB.
Continuing Education Events - The BACB's consent to e-mail materials related to proposed training or CE offerings does not constitute approval or acceptance of those offerings for purposes of qualifying for BACB CE credit.
Employment Opportunities - Employment-related posts may only be sent to BCBA-Ds, BCBAs, and BCaBAs (i.e., RBT employment opportunities are not permitted).
Invitations to Join Provider Networks - This includes insurance or other third-party payers.
Market Research Surveys*
Requests for Supervision
University Coursework Offering
Additional time for review is required.
Content and Formatting Requirements
Be a type of communication permitted through this service (see options above)
Appear as an official email of the organization (i.e., it does not appear to be endorsed or generated by the BACB)
Include the BACB’s mandatory disclaimer at the bottom on the message:
MANDATORY DISCLAIMER: The Behavior Analyst Certification Board ("BACB") does not sponsor, approve or endorse [name of applicant/organization], the materials, information or sessions identified herein.
Include all of the information in the body of the email (i.e., email attachments will not be sent through the mass email service).
If you are not submitting an HTML-formatted email, we recommend using the email message editor in the application to format your message the way you'd like it to appear. If you are pasting formatted text from Word, use the "Paste from Word" icon at the top of the editor. If the formatting is wrong, use the "Paste as Text" icon and style your text in the editor.
If applicable, include high quality images (e.g., logo) and active links.
Note: The BACB will generate the email by copying and pasting the information in the application. We will make our best effort to ensure that materials appear as you intend; however, we cannot make any guarantees that formatting, images, etc. will translate universally.
Any entity interested in sending a mass email to BACB certificants must meet the requirements for mass emails, complete the application below, and, if the application is approved, pay the fee before the email is sent.
Submission decisions are final and may not be appealed. Resubmission of substantially revised requests may be considered. Please be aware that the BACB does not guarantee an email will be opened or pass a spam filter. We recommend using an online program prior to submitting your email to reduce the likelihood that the email will trigger a spam filter (i.e., these programs may be found by searching "mass email spam checker" online).
Mass Email Fees
% of Recipients Fee 90% - 100% $500 80% - 89% $450 70% - 79% $400 60% - 69% $350 50% - 59% $300 40% - 49% $250 30% - 39% $200 20% - 29% $150 10% - 19% $100 5% - 9% $50 2% - 5% $25 <2% $10
The cost for an e-mail transmission depends on the percentage of certificants to whom the transmission is sent. The total cost will be estimated in the left margin and will be determined as follows:
Fees are based upon the current number of certificants who have opted in to receive mass emails. For example, if the current number of certificants was 12,000 and the applicant would like to send the email to 1,000 certificants (i.e., 8% of the total certificants), the cost for the email would be $50.
Note: Mass emails are sent through a third-party service. Certificants may have unsubscribe from receiving emails from the service, so the number of certificants your email reaches might be lower than stated. However, the percentage (and fee) will not change.
Mass Email Application
Mass Email Information
Requested Email Date
Email requests are scheduled in the order that they are received. A limited number of emails will be sent each day. Although requests may identify a preferred date, the BACB does not guarantee that the materials will be sent on that date. Thus, it is recommended that requests be submitted as far in advance of the requested send date as possible if the send date is critical.
One follow-up email with the same content (the subject line may be modified) may be sent to the same certificants for 50% of the original cost of the initial email. For example, a mass email that cost $500 would be an additional $250 for a duplicate email request. The total cost would be $750.
Follow-up email requested?
Mass Email Content
(replies to the mass email will be forwarded to this email address):
Email Subject Line
(maximum of 40 characters)
Body of Email
(if submitting HTML code, submit the information in the upload section below):
Logo, Images, and/or Coded Emails (if applicable):
Logos and images must be .png or .jpeg/.jpg format and no larger than 1000 kilobytes (about 1 megabyte).
Mass Email Review
If requested, applicants may review their email for formatting before it is sent (additional text and content changes are not permitted during the review).
Please note, if you choose "yes", this may result in delays because the email will not be sent until the applicant’s approval has been provided.
I would like to review the email formatting before it is sent:
(this may delay the email being sent)
You are solely responsible for the accuracy of the information provided in the proposed email and this application. False or misleading applications or emails may be grounds for sanctioning of certification status. Decisions regarding acceptance of an email request are in the sole discretion of the BACB. The BACB may deny requests for an email transmission for any reason, or none at all. The BACB strictly prohibits the sending of derogatory or inflammatory material(s). The BACB will deny any application the BACB considers to be contrary to BACB standards or Mission. If the BACB accepts your application, you will be granted a one-time transmission of the approved materials. In the event that the terms of this agreement are violated by you or any employee or agent of your organization, you agree that the BACB shall be entitled to all remedies available under law, including, court costs, damages and expenses and legal fees. By agreeing below, you affirm that you are of legal age and authorized to enter into this agreement as an individual or on behalf of the organization identified in this application.
I agree to the above.
Title and/or Relationship to the Organization:
In addition to the remedies identified above, the BACB may sanction your certification if the terms of this licensing agreement are violated by you, the applicant organization and any employee or agent of the applicant organization.